Ignition Racing Team electric

Website Relaunch

Ignition Racing Team electric
Campus•League – Play together!

Year

2015

Type

Webdesign & UX

My expertise

Built to Perform — On Track and Online

In 2015, the website of the Ignition Racing Team electric underwent a comprehensive visual and technical modernization. The goal was to strengthen the team’s external presence, support editors in their work, and future-proof the platform.

The relaunch focused on three key aspects:responsiveness, usability, and visibility. The new design adapts seamlessly to different devices and features a clean, modern aesthetic that conveys the dynamic spirit of motorsports.

Content management is handled through a WordPress system tailored specifically to the team’s needs. To further support the editors, an accompanying guide was created with practical instructions for content creation and maintenance.

In addition, the website’s strategic direction was refined:a targeted approach to partners, sponsors, and prospective audiences, along with improved search engine optimization, ensures greater reach and long-term visibility for the team in the digital space.
Homepage comparison:before and after
Content page comparison:before and after