Year
2015
Type
Interactive system
My expertise
Many people struggle with their own motivation. It’s often easier to give advice to others than to start working out yourself. WUTZ is an avatar that you coach playfully during your workout — and in doing so, you’re really coaching yourself.
The avatar is the central design element of the app. It follows a reduced, cartoon-like aesthetic with clear shapes and bold colors, conveying a sense of humor and lightness — in line with the playful character of WUTZ.
From the very beginning, it was designed to remain flexible:body proportions and emotions can be adjusted and expressed with ease. Its simple visual language and minimalist facial expressions make it possible to communicate training progress and emotional states clearly, intuitively, and in an entertaining way.
